Collaborating with other small businesses, brands and creatives is a perfect way to share your own knowledge, as well as learning new skills and developing new working relationships.
It can create a fantastic opportunity for you to gain new exposure and new audiences by sharing your products within each others’ audiences and sharing the creative processes together. However the most positive outcome is the potential to develop a new small business friend.
Four brilliant reasons to collaborate as a small business
1. Small business collaborating helps you learn new business skills and gain knowledge
It can be lonely working for yourself or when you have a small team to manage. It can feel quite isolating at time, however by working with other small business owners, you can learn how each other runs a business, some of their techniques and skills involved in creating their products, new audiences and sales and potentially a new small business friendship
So you know how to make candles, but did you know how to hand throw a ceramic vessel and what the techniques where involved in the process in how to make them? By working together you can experience how each others processes work and how they eventually compliment each other.
2. Create collaborative unique bespoke products
The magic of when two small businesses come together to create something unique and bespoke is golden. So you make beautiful soy candles and another small business makes gorgeous hand thrown ceramics, and by working together you create a beautiful unique candle in a handmade ceramic container.
It definitely is a win win all around.
3. Meet new small businesses and develop working relationships
Again working on your own and managing a small team can be lonely. Meeting new small business owners is a fantastic way to develop work colleagues and relationships. Sharing stories and experiences together is so good for the soul and so good for you and your business.
4. Expand your customer base
Creating a collaborative bespoke product together, can expand your customer base. Sharing your new product on each others website, and social media can really boost your reach and may in turn gain you a new customer or two.
Collaborating with other product based business is a wonderful way to make new friendships and create unique products together. It is also for a solo maker a refreshing way to work with other like-minded souls. I love this new way of working and hope that it will be a solid part of our future business here at Hazel & Blue.
We love to collaborate with brands and other small businesses. If you think we are a good fit and would like to collaborate with us, please do get in touch firstname.lastname@example.org – we would love to hear from you!